I asked my team to help me analyze which Communications/Public Relations job titles work best. In this mini-report (the latest chapter inOngig’s Job Titles: The Definitive Guide, you’ll find guidance on:
We entitled this article “The Top 20 Communications Job Titles”, but we could have easily called it “The Top 20 Public Relations Job Titles”. Communications and PR are interwoven. Some argue that public relations deals only with the “public” (external) while “communications”is broader (both public and internally). That’s certainly true.
Some small to medium-sized businesses will use only PR (and not “Communications) in their job titles because the internal communications role is more easily done by the CEO and other leadership.
Note: The Following Guide Has Been Compiled By The Global Alliance
Although roles such as Public Relations Manager fall under Multimedia Job Titles, many other Multimedia roles do not fall within the scope of this chapter of the guide.
Many employers have Communications/PR combined with Marketing. We chose to separate Communications/PR titles from Marketing because many large public-facing companies have a C-Level job title for both departments (e.g. a Chief Communications Officer heading Communications/PR and a Chief Marketing Officer heading up Marketing.
If you’d like to see our analysis of Marketing titles, we did a similar analysis here:The Top 25 Marketing Job Titles [Ranked by Search Volume].
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Here’s a typical org chart for a Communications team. Below that are longer lists of examples of job titles for the 6 major levels of Communications positions:
The head of Communications usually reports to the CEO except when Communications is part of marketing. At Intel, for example, Chief Communication OfficerClaire Dixon reports to Chief Marketing Officer Michelle Johnston Holthaus (source: Intel Appoints Claire Dixon as Corporate Vice President and Chief Communications Officer)
A Communications Coordinator promotes an organization or a product. A Communications Coordinator writes press releases and coordinates with journalists for the posting of news stories. Other tasks of a Communications Coordinator include researching and writing reports or other informational pieces about an organization and distributing them accordingly.
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A Director of Communication oversees both internal and external communications for an organization. A Director of Communication creates internal print or digital pieces to promote communication inside the organization. A Director of Communications also assists in the development of marketing and communications plans and leads the development of external communication pieces that are shared with journalists or other external partners to promote the organization and its goals.
A Media Director leads the flow of communication between a company and the media. A Media Director builds key relationships with external partners and directs the implementation of strategic communications plans. A Media Director also:
A Public Relations Specialist creates media releases and develops social media plans for an organization. A Public Relations Specialist is also responsible for creating and maintaining the public image of an organization. The daily tasks of a Public Relations Specialist include responding to media requests, helping clients effectively communicate with the public, draft speeches, arrange media interviews, and maintain a company’s positive image and identity.
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A Publicist manages publicity for companies, public figures, celebrities, and films. A Publicist effectively communicates a brand’s message to its target audience by doing the following tasks:
A Marketing Communications Manager, also known as a MarCom Manager, leads market research initiatives and develops pricing and budget strategies for an organization. A Marketing Communications Manager creates and implements plans to increase a company’s market share. Other tasks of a Market Communications Manager include coordinating an organization’s message to its partners and providing approval for marketing and communications collateral.
A PR Manager, commonly known as a Public Relations Manager, leads the public relations department or a PR firm. A PR manager coordinates the public relations team and oversees the planning of external communications pieces. A PR Manager is a liaison between the public relations team and the media or external marketing firms that promote a product or organization.
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A Public Relations Director is responsible for leading and directing the creation of strategic public relations initiatives for a client or organization. A Public Relations Director oversees the coordination of interviews with media and may also serve as a lead spokesperson. Another responsibility of a Public Relations Director is to manage team members tasked with creating press releases, media kits, and talking points for speeches.
A Communications Officer, common in government organizations, is responsible for event planning, media relations, and public affairs issues for organizations. A Communications Officer also creates and distributes internal communications for an organization. A Communications Officer tracks the effectiveness of communication and makes recommendations for improvement for senior management.
A Communications Specialist supports the public relations department within and organization and is responsible for writing both internal and external communications. A Communications Specialist writes newsletters, responds to media requests, and writes press releases under the direction of a PR leader. A Communications Specialist may also be tasked with scheduling and coordinating press-related events.
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A Chief Communications Officer, or a COO, is responsible for leading the communications or public relations department for an organization. A Chief Communications Officer works with senior management to develop and implement communications strategies and goals. A Chief Communications Officer acts as a spokesperson for an organization by responding to media requests and making public appearances to speak about the mission of their organization.
A Public Affairs Specialist serves as an advisor to senior management for communications-related information. A Public Affairs Specialist is tasked with communicating an organization’s identity and goals in a positive light in the media. A Public Affairs specialist often works with a public relations team to manage the development and distribution of external communication pieces to the media, potential partners, or government agencies.
My Ongig team and I share this research on Communications job titles to help you optimize your own titles. This supports our mission to transform job descriptions. Check out Ongig.com to learn more.What are the best Public Relations job titles for you and your team? I reviewed 72 PR job titles searched for by candidates (and employers!) to find the best titles for you to choose from. This is the latest chapter in Ongig’s series called Job Titles: The Definitive Guide.
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Our previous article on the “The Top 20 Communications Job Titles” included PR job titles, but we thought Public Relations should have its own article too. PR and Communications are usually interwoven depending on the size of the organization and it shows in the job titles. For example, CarGurus has both “PR” and ” communications” in its Vice President title, “VP of PR and Communications”. Events are also under the PR umbrella at some companies like Williams-Sonoma, which has a “Senior Public Relations & Events Specialist” job title.
For this , we decided to focus on job titles with “PR” or “Public Relations” in them. Let’s have a look at a typical org chart of PR job titles.
Top public relations leaders do not always have the word “PR” in their titles. The Chief Communications Officer (Salesforce), Corporate Communications Officer (Unilever) & Head of Public Affairs (Postmates) are all responsible for public relations activities within their companies.
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There are numerous Public Relations Manager alternative titles to use. Here are the top job titles I found candidates and employers using:
When you get to the individual contributor level of Public Relations positions, there is more granularity. Here are the top 15 I found candidates and employers using:
“Public relations (PR) specialists communicate with the public on behalf of an entity such as a company, organization, individual, politician, or government. They’re also sometimes called communication, or media specialists.”
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A PR Manager, commonly known as a Public Relations Manager, leads the public relations department or a PR firm. A PR manager coordinates the public relations team and oversees the planning of external communications pieces. A PR Manager is a liaison between the public relations team and the media or external marketing firms that promote a product or organization.
A Public Relations Specialist creates media releases and develops social media plans for an organization. A Public Relations Specialist is also responsible for creating and maintaining the public image of an organization. The daily tasks of a Public Relations Specialist include responding to media requests, helping clients effectively communicate with the public, draft speeches, arrange media interviews, and maintain a company’s positive image and identity.
A Publicist manages publicity for companies, public figures, celebrities, and films. A Publicist effectively communicates a brand’s message to its target audience by doing the following tasks:
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A Public Relations Director is responsible for leading and directing the creation of strategic public relations initiatives for a client or organization. A Public Relations Director oversees the coordination of interviews with media and may also serve as a lead spokesperson. Another responsibility of a Public Relations Director is to manage team members tasked with creating press releases, media kits, and talking points for speeches.
A Public Relations Coordinator maintains and develops the public image of an organization or client. Job duties of a Public Relations Coordinator include:
A PR Assistant, also known as a Public Relations Assistant, is responsible for supporting a senior public relations professional or publicist. A PR Assistant does clerical tasks, conducts research for the PR department, and prepares press clips for the media or internal contacts. A
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